Troy Malone over at PeloLife posted a thoughtful piece called “The Software Experience” that discusses Zapproved and another productivity tool called Meeting Sense. Troy read about us and it reminded him of this other co. that he knows in San Diego where he lives, and it got him thinking about why Outlook doesn’t fit this role.
His premise is that users remember the experience, not the features. The winner in any given segment will be the company that delivers the best experience. He relates it to his own company, Pelotonics, and their own philosophy: “Keep it simple, provide experience above features and listen to your evangelists…”
We couldn’t agree more. Our mission at Zapproved is to create an incredibly useful tool that focuses on what it takes to make decision-making easier. It’s simple and our goal is to do that really, really well. We won’t necessarily have all of the bells and whistles, but we will execute it in a clean and elegant way that is dead simple.
I am reminded of one of Dolly Parton’s great quotes. She often says that “it costs a lot of money to look this cheap.” Okay, we’re not trying to look cheap, but in that same vein, it takes a helluva lot of work for us to do our app right and do it simply. We’ll always try to make it easier. Always.
