Zapproved Blog

While we find many people resonate with Zapproved, one group has a particularly strong attraction to our site: creative professionals.  They come in all shapes and sizes, ranging from advertising, marketing and PR professionals to graphic and interactive designers, freelance writers and film/video pros.

After speaking with a number of creative pros, Zapproved we have learned that it appeals to them because it addresses multiple pain points.

• Satisfying Clients – Whether as a freelancer in an agency or serving internal clients at a big company, creative pros operate as service providers.  As such, keeping client expectations aligned is the most important part of the job. Getting approval every step of the way, in a manner that is quick and easy, reduces the risk of getting off track.

• Managing Subjectivity – In creative endeavors, there is no right or wrong. One of the most destructive occurrences is a half-hearted approval by a client. If they aren’t bought in, it usually comes back around.  Compelling a client to click “Approve” helps add weight to the decision and elicits a more genuine response. In addition, when you send a proposal in Zapproved, the structure adds clarity and focus in what you write.

• Juggling Projects – Staying on top of multiple projects for multiple clients is a challenge. Having one place to see what approvals you are waiting for others on and what others are waiting on you is a huge value-add for the Zapproved system. It is a perfect complement to project management software.

• Minimizing Admin Time – Many creative pros are also small business owners. The less time dedicated to pushing around emails for accounting, invoicing, account management and HR tasks, the better. Then you can focus on what matters: The Work.

Zapproved drives decisions on designs, layouts, news releases, budgets, media buys, final copy approval, project outlines, marketing objectives, key messages or any other critical-path choice so you can concentrate on the next Big Idea.

Clients appreciate using Zapproved because they can respond quickly, without needing to register or learn a new tool.  In addition, they’re busy on other tasks so having a record of the discussion in one place shortens the amount of time and effort required to get up to speed.

Bringing Zapproved into your work life will minimize the friction of the approval process and and will keep clients coming back time and time again.